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Design
Hoset Helsinki
Apartment in-house design from Finnish company. Comprehensive interior design platform for architects and designers with interactive room planning and photorealistic 3D previews. HOSET came to us with a solid business model but a digital presence that wasn't doing them justice. They're revolutionizing how construction and renovation materials are sourced in Finland – connecting buyers directly with Europe's leading brands, cutting out middlemen, and making procurement actually simple through their EasySteps approach.
Problems
- Architects lacked interactive tools for real-time room planning
- No photorealistic preview capability before physical implementation
- Disconnected workflow between design concept and construction specs
Solutions
- Interactive room planner with drag-and-drop furniture placement
- Photorealistic 3D rendering engine integrated into the design workflow
- Unified platform bridging design concepts to construction-ready specs
- Transformed previous process from confusing text instructions into an engaging, step-by-step visual journey. Progress indicators, smart defaults, and contextual help that makes complex procurement feel like online shopping.
Results
- Comprehensive interior design platform for Finnish market
- Architects preview designs in 3D before committing to construction
- Streamlined workflow from concept to execution
- User-centered approach where every interface element is crafted for optimal usability, reflecting the Scandinavian tradition of purposeful design.
- Minimalism Meets Impact Clean lines and purposeful design choices create a digital presence that speaks volumes through simplicity. Every element serves a function while maintaining visual harmony.
- Fluid interactions and thoughtful animations bring the brand to life, creating an engaging user journey that feels both modern and timeless.